Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
WeekendBookClub 6: 'How to Fail at Almost Everything and Still Win Big' by Scott Adams
FreeFlowing With Gurudev
7 minutes
4 years ago
WeekendBookClub 6: 'How to Fail at Almost Everything and Still Win Big' by Scott Adams
Scott Adams is most well-known for being the creator of Dilbert, a comic strip about office bureaucracy and the humour that comes out of it. In How to Fail at Almost Everything and Still Win Big, Adams shares some commonsensical and some counterintuitive tips to live a good life. Listen in as Gurudev summarises his key learnings from the book. FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast i...
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
