Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
WeekendBookClub 4: 'ReWork: Change the Way You Work Forever' by David Heinemeier Hansson and Jason Fried
FreeFlowing With Gurudev
6 minutes
4 years ago
WeekendBookClub 4: 'ReWork: Change the Way You Work Forever' by David Heinemeier Hansson and Jason Fried
I first read ReWork many years ago and I've gone back to it many times since. The book has had a big impact on my approach work. It is full of valuable nuggets of unconventional wisdom on how constraints and frugality can be a boon to businesses. FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands. For more information, visit: https://www.bus...
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
