Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
WeekendBookClub 3: 'The Psychology of Money: Timeless lessons on wealth, greed, and happiness' by Morgan Housel
FreeFlowing With Gurudev
7 minutes
4 years ago
WeekendBookClub 3: 'The Psychology of Money: Timeless lessons on wealth, greed, and happiness' by Morgan Housel
The Psychology of Money is one of my all-time favorites. The premise of this book is that doing well with money has a little to do with how smart you are and a lot to do with how you behave. Ultimately, the author, Morgan Housel, makes a compelling argument that financial success is not a hard science, but a soft skill, where how you behave is more important than what you know. FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and...
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
