Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
All content for FreeFlowing With Gurudev is the property of Gurudev Prasad and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
WeekendBookClub 1: ‘Harsh Realities: The making of Marico’ by Harsh Mariwala and Prof. Ram Charan
FreeFlowing With Gurudev
4 minutes
4 years ago
WeekendBookClub 1: ‘Harsh Realities: The making of Marico’ by Harsh Mariwala and Prof. Ram Charan
As a brand enthusiast, parts of this book felt like a master class on building consumer brands. The book is a reminder that a curious mindset combined with awareness of ‘on ground’ reality can give you perspective and insights that no MBA degree can equip you with. Don't miss this one.
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
