Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
Turning Customer Obsession into Killer Content w/ Aashish Chopra
FreeFlowing With Gurudev
47 minutes
4 years ago
Turning Customer Obsession into Killer Content w/ Aashish Chopra
Aashish Chopra is a best-selling author and award winning viral video marketer who heads content marketing at Ixigo. Having made and marketed videos with millions of shares and a gazillion views, he has been instrumental in making video marketing a growth hack. In his book Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - lessons learnt and honed over the years . For every content creator, entrepreneur, marketing manager or leader who dreams of reaching millions ...
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
