Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
The Power of Life-changing Habits w/ Rajan Singh of HabitStrong
FreeFlowing With Gurudev
1 hour 9 minutes
4 years ago
The Power of Life-changing Habits w/ Rajan Singh of HabitStrong
Rajan Singh has lived many lives in one. His academic portfolio includes an undergraduate degree from IIT and an MBA from Wharton. He has also served in the Indian Police Service, had a stint with McKinsey, and worked as an investment professional with a private equity fund. And there's more. Rajan is an entrepreneur now and as the founder of HabitStrong, he’s on a mission to help people build life-changing habits. Gurudev caught up with Rajan to find out how he’s managed to put togethe...
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
