Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
Spotting Greatness in the Early Stage w/ Vaibhav Domkundwar of Better Capital
FreeFlowing With Gurudev
1 hour 6 minutes
4 years ago
Spotting Greatness in the Early Stage w/ Vaibhav Domkundwar of Better Capital
Early-stage investing is a tricky game. During the early phase, investors need to be able to spot promising ventures before they’ve been validated by the market or sometimes even before they are product ready. Vaibhav Domkundwar, the CEO of Better Capital, is somebody who has pulled that feat off with panache. Better invests in innovative ideas and teams in their formative years and has been an early backer in stellar ventures like Open, Khatabook, Airmeet, TeachMint, and many more. In this e...
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
