Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
How Challenger Brands Are Rewriting The Brand-building Playbook w/ Manu Prasad, CMO of Scripbox
FreeFlowing With Gurudev
1 hour 9 minutes
4 years ago
How Challenger Brands Are Rewriting The Brand-building Playbook w/ Manu Prasad, CMO of Scripbox
Manu Prasad has spent a lot of his career helping upstart brands stand up to giant legacy players. And he’s done so successfully across industries like fashion, furniture and finance. Listen in as Gurudev unearth’s Manu’s insights on how challenger brands can make a big splash and the notable trends in the evolution of brand-building in recent years.
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
