Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
How Chai Point Revolutionised India’s Favourite Beverage w/ Amuleek Singh Bijral
FreeFlowing With Gurudev
49 minutes
4 years ago
How Chai Point Revolutionised India’s Favourite Beverage w/ Amuleek Singh Bijral
You would be hard pressed to find something more Indian than chai. No matter the occasion, most of us yearn the warm embrace of a hot cup of tea. But tea is deceptive in its ubiquity. There's plenty of it everywhere, but it can still be a challenge to find a tasty cup of it served up in a hygienic setting. It's this paradox that Amuleek Singh Bijral set out to solve with Chai Point, a chain that has now become India's largest organised tea retailer. Tune in as Gurudev learns more ...
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
