Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
Fulfilling India’s Need for Mead w/ Moonshine Meadery's Nitin Vishwas & Rohan Rehani
FreeFlowing With Gurudev
55 minutes
3 years ago
Fulfilling India’s Need for Mead w/ Moonshine Meadery's Nitin Vishwas & Rohan Rehani
Mead is the oldest alcoholic beverage in the world but it didn’t make inroads in India for the longest time. And then Moonshine Meadery came along with an exciting brand and range of refreshing meads The company’s founders, Nitin Vishwas and Rohan Rehani, take us through their journey, challenges and their vision of supporting the beekeeping industry through their work.
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
