Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
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Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
Decoding Dunzo’s Marketing Playbook w/ Sai Ganesh, Dunzo Brand Lead
FreeFlowing With Gurudev
47 minutes
4 years ago
Decoding Dunzo’s Marketing Playbook w/ Sai Ganesh, Dunzo Brand Lead
Dunzo finds itself in an enviable position from a brand and marketing perspective. It has an audience that looks forward to its push notifications because of how they combine pop culture references with witty wordplay. In a world where push notifications have a reputation for being annoying, that’s no mean feat. But there’s a lot more to the Dunzo than just push notifications. Every single piece of communication from Dunzo is a conversation starter. No wonder it’s India’s favourite del...
FreeFlowing With Gurudev
Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand. And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the mo...
