Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon.Show Notes:* To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told.* You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition.* Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer.* How you're making people feel transcends what you do for them.* Your messaging should include both what you do and what happens when someone participates.* Measuring impact is hard in the short term, but unavoidable in the long term.Resources:The Four Freedoms (https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs)The Self-Managing Company by Dan SullivanThe Strategic Coach Entrepreneurial Time System®The End of the World is Just the Beginning (https://www.amazon.com/End-World-Just-Beginning-Globalization/dp/B09CS8FRRD) by Peter Zeihan