As of this year, Dan Sullivan has been a business coach for half a century, and Strategic Coach® has been helping entrepreneurs lead their best lives for 35 years. In this episode, Steve Krein and Dan discuss the inaugural CoachCon event that recently took place in Nashville, how the three-day conference came together, and the secrets that made it a resounding success. Show Notes: When people are committing to an event that requires traveling, they give it a lot more thought than they did before COVID. You’re going to see that almost all businesses have three tracks: a technology track, a teamwork track, and a coaching track. Technology does not coach itself. Teamwork doesn't naturally expand itself. Dan sees it as a form of progress when great things can be created in his company that he has no involvement in. Most conventions and conferences are overloaded with content with no time to think. What gets talked about in free periods during conferences is a more important takeaway than anything heard in the panel discussions. Sponsors of communities are not always authentic members of those communities. If people have a great experience, they'll tell a few people about it. If they have a bad experience, they'll tell a lot of people about it. Resources: Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage (https://resources.strategiccoach.com/the-multiplier-mindset-blog/your-business-is-a-theater-production-your-back-stage-shouldnt-show-on-the-front-stage) The Impact Filter™ The Strategic Coach® Program Visual Capitalist (https://www.visualcapitalist.com/)