Marketing dollars power loads of industries that surround our lives. In this episode we talk with Eric Ramos who is the Director of Data Analytics at Business Online, a B2B marketing firm, about how combining data from disparate sources leads to greater marketing insights and ultimately sales for their clients. How to Connect with Eric Ramos: - TWITTER:   / eramos42   - LINKEDIN:   / eramos42   - COMPANY WEBSITE: https://www.businessol.com / https://www.kudoz.io/ Learn data skills at our academy and elevate your career. Start for free at https://ftdacademy.com/YT CHAPTERS: 0:00:00 Intro 0:01:13 What does a Director of Data Analytics do? 0:04:12 Eric's background 0:19:35 What are the key steps do deliver insights with marketing analytics? 0:25:14 How to implement marketing intelligence 0:32:48 What is the difference between Marketing and Branding? 0:44:56 How cross-channel targeting works 0:50:19 How data is being shared among marketing vendors 0:57:10 How to optimize web pages while still collecting marketing dasta 0:59:55 How marketers can work with customer service to deliver better user experiences 1:02:50 How to act upon marketing intelligence 1:04:55 What is A/B Testing? 1:10:13 Are you ever done marketing? 1:12:07 How does AI help marketing? 1:15:57 What is the next for Machine Learning and Marketing? 1:21:37 What are the different roles in Marketing Analytics? 1:27:15 What are the key skills for Marketing Analysts? 1:29:41 Outro