In this eye-opening episode, Aria exposes the dark psychology behind modern advertising and how marketers use sophisticated manipulation techniques to bypass your rational decision-making. From exploiting cognitive biases like anchoring and scarcity to weaponizing social pressure and fear, advertisers employ teams of psychologists to hack your brain's evolutionary shortcuts. Drawing connections to her recent article about gaming psychology, Aria breaks down how the same techniques that make video games addictive are deployed thousands of times daily through advertising. She explores real psychological research from experts like Daniel Kahneman, Robert Cialdini, and B.F. Skinner that advertisers have weaponized to manipulate everything from your pricing perceptions to your dopamine responses. This isn't just about recognizing when you're being sold to - it's about understanding how surveillance capitalism has turned your attention itself into a product. From fake scarcity tactics and decoy pricing to the deliberate addiction mechanics of social media platforms, this episode reveals the systematic psychological warfare being waged against your consciousness. Whether you want to understand why you make certain purchasing decisions or simply maintain some mental autonomy in a world designed to manipulate you, this episode provides the knowledge you need to fight back against the attention merchants.