In this episode of the Free Spirits Podcast, hosts Lars Miller and David Gonzalez sit down with Peter Barsoom, founder of 1906 and one of the most forward-thinking minds in the functional product space. Known for pioneering fast-acting, low-dose edibles that deliver consistent effects, Peter is now turning his attention to the beverage category with Off Duty—a hemp-derived, zero-calorie shot designed to transform any drink into a precisely dosed cannabis beverage.
They cover:
The founding story of 1906 and its focus on effect-first, functional products
Why most edibles and infused beverages miss the mark on consistency and experience
How Off Duty tackles the biggest problems with ready-to-drink (RTD) formats—portability, economics, and personalization
What the rise of beverage enhancers means for the broader beverage industry
The science and strategy behind pairing cannabinoids with adaptogens and nootropics
How clear naming and storytelling help drive trust in adult beverage brands
Peter also shares how his background in finance and regulated markets shaped his product philosophy, why 1906 is still committed to dispensary sales, and what’s next for Off Duty—including function-forward versions of the shot designed for energy, mood, and relaxation.
If you’re in the beverage business, tracking functional beverage trends, or just want to understand where the next wave of innovation is coming from, this is a must-listen.
#beverage #beverageindustry #functionalbeverages #adultbeverages #beveragebusiness
