In this episode of the Free Spirits podcast, we sit down with Jake Bullock, co-founder of Cann - the leading microdose cannabis beverage brand revolutionizing social drinking.
Jake shares how his personal journey with alcohol led him to create Cann, offering a 2mg THC alternative that provides a gentle, controlled experience similar to having a beer or glass of wine. From securing their first dispensary orders to expanding into mainstream retail through hemp-derived products, Jake reveals the strategic decisions that helped Cann become a category leader.
TIMELINE:
00:00 Introduction to the Cannabis Beverage Revolution
01:20 The Birth of Cann: Jake's Personal Journey
05:05 Navigating Early Market Challenges
07:16 From Analyst to Entrepreneur: Assessing Risk
11:00 Evolving Marketplace: The Shift in Consumer Behavior
13:36 First Steps in the Dispensary Channel
16:55 Pivoting to Hemp-Derived Products
20:30 Introducing Higher Dosage Options
24:44 Celebrity Influence in Marketing Strategy
28:25 Navigating Marketing Challenges in the Cannabis Industry
30:32 Balancing DTC and Retail Strategies
32:39 Data-Driven Decision Making in Resource Allocation
36:44 Adapting to Regulatory Changes in the Cannabis Market
40:45 Establishing a Competitive Moat in a Crowded Market
42:57 Future Outlook for the Cannabis Beverage Industry
48:39 Strategic Vision for Cann's Future
Key topics include:
• How Cann pioneered microdose cannabis beverages
• Transitioning from dispensaries to mainstream retail
• Their approach to celebrity investors like Gwyneth Paltrow
• Navigating complex regulations across different states
• Building a competitive advantage in an emerging category
• The future of cannabis as a social beverage
Connect with Cann: Website: drinkcann.com
Subscribe to Free Spirits for more conversations with innovators transforming the beverage industry!
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