Cold email outreach for indie game developers doesn't have to feel salesy! Learn how to build genuine relationships with streamers, journalists, and content creators that actually get your game noticed.In this episode, we're joined by marketing expert Taylor Rodriguez (Coach Taz) to break down the psychology behind effective cold email marketing. Discover how to overcome your fear of "bothering" people, target the right creators for maximum impact, and write emails that feel like friendly conversations instead of pushy sales pitches!🎯 Free Cold Email Template: https://freakingcoolindies.com/6-2/Taylor Rodriguez (Coach Taz):YouTube: https  @DesignedByTaz  LinkedIn: https://www.linkedin.com/in/madebytaz/Chapters: 00:00 - Foundations of Cold Email Outreach01:53 - The Human Element in Outreach09:46 - The Power of Consistent Networking17:30 - The Art of Being Genuine27:56 - Tools and Workflow for Outreach38:52 - Leveraging AI in Your Marketing50:41 - The Unwavering Importance of Authenticity57:32 - Continuously Improving Your Cold Email Strategy01:08:14 - Shoutout of the Week🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com