The Newsletter Strategy 90% of Indie Devs Are Missing

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Freaking Cool Indies

16 episodes

2 days ago

Freaking Cool Indies: Your Blueprint to Indie Game Success. More than just a podcast, it's your indiepreneur toolkit. We cut through the noise to deliver research-backed marketing insights, practical publishing advice, and motivational stories from successful devs. Learn how to craft killer elevator pitches, build thriving communities, and navigate the wild world of game marketing. We're here to help you not just make games, but sell them. Join us and turn your indie dream into reality.

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The Newsletter Strategy 90% of Indie Devs Are Missing

Freaking Cool Indies

1 hour 28 minutes 43 seconds

3 months ago

The Newsletter Strategy 90% of Indie Devs Are Missing

Email marketing for indie game developers isn't dead - it's your secret weapon. While most indie devs chase social media followers, smart developers build email newsletters that directly reach their audience.Jordan Brown from OP Game Marketing shares the strategies that grew his newsletter in just months. Learn why email lists might be more valuable than Steam wishlists, how to choose between Substack and Kit, and the exact Reddit tactics that drive viral growth.✉️ Subscribe to the OP Game Marketing Newsletter: https://opgamemarketing.substack.com/Newsletter ToolsSubstack: https://substack.com/aboutKit (Affiliate): https://freakingcoolindies.com/kit Join FCI!:🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/challenge/📬 Newsletter: https://freakingcoolindies.com/newsletter/Chapters:00:00 - Introduction to OP Game Marketing03:04 - The Purpose Behind the Newsletter05:53 - Building a Community Through Case Studies08:58 - The Importance of Email Marketing11:54 - Success and Networking Through the Newsletter26:21 - Substack vs. Kit: Choosing a Platform41:28 - Analytics and Subscriber Engagement46:16 - Leveraging Reddit for Marketing56:57 - Content Strategies for an Indie Dev Newsletter1:05:40 - Overcoming Imposter Syndrome1:12:11 - Handling Negative Feedback and Comments1:18:36 - Email Marketing Best Practices1:25:15 - Games to Watch: Shoutouts🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com