Meet the Man Behind Gaming’s Most Iconic Indie Trailers

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/fc/f6/0f/fcf60f81-ff4b-46a9-abe1-83aabc734e02/mza_10107234828056657999.jpg/600x600bb.jpg

Freaking Cool Indies

16 episodes

3 days ago

Freaking Cool Indies: Your Blueprint to Indie Game Success. More than just a podcast, it's your indiepreneur toolkit. We cut through the noise to deliver research-backed marketing insights, practical publishing advice, and motivational stories from successful devs. Learn how to craft killer elevator pitches, build thriving communities, and navigate the wild world of game marketing. We're here to help you not just make games, but sell them. Join us and turn your indie dream into reality.

Marketing

Business

RSS

All content for Freaking Cool Indies is the property of Freaking Cool Indies and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43339258/43339258-1742993601979-b719af08929b6.jpg

Meet the Man Behind Gaming’s Most Iconic Indie Trailers

Freaking Cool Indies

1 hour 3 minutes 25 seconds

2 months ago

Meet the Man Behind Gaming’s Most Iconic Indie Trailers

🎥 DEREK LIEU:Derek's Website: https://www.derek-lieu.com/Derek's Youtube Channel @DerekLieu How to Make a Game Trailer Course: https://vgta.teachable.com/Derek's Asset List Blog Post: https://www.derek-lieu.com/blog/2019/11/5/game-trailer-editor-asset-list🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/Want to learn how to make an indie game trailer that actually sells your game on Steam, itch.io, or at big showcases? 🎬 In this episode, trailer legend Derek Lieu reveals how to hook players in the first 5 seconds, avoid common mistakes, and craft trailers that convert.Derek has created iconic trailers for indie hits including Among Us, Slay the Spire 2, Spelunky 2, Tunic, and more. With years of experience helping developers translate gameplay into emotion, Derek shares practical advice on how to capture attention, communicate genre instantly, and guide viewers on a journey from “okay, I get it” to “I need to play this.”You’ll learn when to start working with a trailer editor, what assets you must prepare, the red flags to watch for, and how to collaborate effectively to get the best results. Whether you’re launching on Steam or preparing for a big showcase, Derek’s insights will help you make your trailers truly shine.CHAPTERS00:00 – Why Great Game Trailers Matter01:49 – When to Start Working With a Trailer Editor07:59 – Hooks, Genres & Making Your Game Stand Out15:16 – The Assets Developers Often Forget to Provide22:22 – Red Flags When Hiring a Trailer Editor29:58 – Balancing Developer Vision with Editor Creativity37:00 – Steam Trailers vs. Showcase/Event Trailers47:50 – Feedback, Collaboration & Revision Best Practices01:08:20 – Lessons, Indie Shoutouts & Where to Find Derek🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 📬 Newsletter: https://freakingcoolindies.com/newsletter/🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com