Are You Ignoring the Most Powerful Platform for Indie Game Marketing?

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Freaking Cool Indies

Freaking Cool Indies

16 episodes

2 days ago

Freaking Cool Indies: Your Blueprint to Indie Game Success. More than just a podcast, it's your indiepreneur toolkit. We cut through the noise to deliver research-backed marketing insights, practical publishing advice, and motivational stories from successful devs. Learn how to craft killer elevator pitches, build thriving communities, and navigate the wild world of game marketing. We're here to help you not just make games, but sell them. Join us and turn your indie dream into reality.

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Freaking Cool Indies: Your Blueprint to Indie Game Success. More than just a podcast, it's your indiepreneur toolkit. We cut through the noise to deliver research-backed marketing insights, practical publishing advice, and motivational stories from successful devs. Learn how to craft killer elevator pitches, build thriving communities, and navigate the wild world of game marketing. We're here to help you not just make games, but sell them. Join us and turn your indie dream into reality.

Show more...

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Are You Ignoring the Most Powerful Platform for Indie Game Marketing?

Freaking Cool Indies

40 minutes 39 seconds

1 month ago

Are You Ignoring the Most Powerful Platform for Indie Game Marketing?

You're posting on Twitter and Reddit, but what if the most powerful business platform for indie devs is the one you're ignoring? Jon Hanson went from unknown to top 1% on LinkedIn in 3 months and shares his exact strategy for indie studios to build publisher relationships, secure deals, and attract talent. Learn why LinkedIn beats other platforms for B2B growth, how to personalise outreach instead of cold messaging, and why low performing posts are data points, not failures. We cover content funnels, AI research tools, and when LinkedIn is worth your time versus other platforms for your specific game genre.Connect With Jon:LinkedIn: https://www.linkedin.com/in/jonhanson1/Skill Tree Marketing: https://skilltreemarketing.com/🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/00:00 – Introduction: Why LinkedIn Matters for Indie Studios01:51 – Jon's Journey: From WB Publishing to Skilltree Marketing04:39 – Building Thought Leadership Through Case Studies07:02 – Testing and Optimizing Content Strategy08:24 – LinkedIn as B2B vs B2C Platform11:21 – Untapped Opportunities for Indie Devs on LinkedIn13:14 – Two Key Use Cases: Job Hunting and Publisher Outreach16:04 – Building Authentic Relationships vs Cold Messaging18:27 – Sponsor Break: 7 Day Marketing Foundations Challenge19:33 – Thought Leadership and Content Funnels for Indies24:50 – Content Creation Strategy and Research Methods26:20 – Using AI and LLMs for Deep Research30:14 – AI as Tool vs Replacement in Marketing33:27 – Final LinkedIn Tips and Strategy Advice34:37 – Game Shoutouts: The Living Remain and Price of Glory37:30 – About Skilltree Marketing Services39:05 – Where to Find Jon and Closing Thoughts🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: https://x.com/F_Cool_Indies🎵 TikTok: https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com