Promo abuse is silently siphoning millions from gig economy platforms—hurting margins, growth metrics, and customer acquisition efforts.
This episode is a discussion between Sudhir Lanka (Grubhub), Danielle Miguez (Zé Delivery), and Jeniffer Rosa (Incognia) about how promo fraud happens, what to watch for, and how to stop it without killing your growth engine.
Discussion topics include:
- How promo abuse really works—from fake restaurants to fake accounts and device farms
- How to recognize the early warning signs of abuse and uncover vulnerabilities
- How to distinguish between clever users and real fraud
- Proven strategies for cracking down on abuse without killing growth
- How fraud teams can partner with marketing to stop abuse and support sustainable growth
Key takeaways:
- Promo abuse is silent but costly. It often goes undetected because it mimics normal user behavior—until fraud teams spot patterns like dozens or hundreds of accounts linked to a single device.
- Fraudsters are scaling. Professional fraud rings can use app cloners, emulators, synthetic identities, and GenAI to create and manage massive networks of fake accounts.
- Not all abuse is equal. There’s a spectrum—from opportunistic users exploiting a discount once or twice to organized fraudsters profiting at scale. Intent, deception, and scale help define the difference.
- Strong prevention signals and cross-team alignment are key. Device and location intelligence and tight coordination between fraud and marketing teams are essential to stop abuse without killing growth.
Show notes:
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