The pace of new watch releases has never been faster. Every week seems to bring a fresh wave of models vying for our attention. We're certainly not complaining—but it does make us curious: which of today’s timepieces might one day become future classics? That’s the question at the heart of today’s episode of Fratello Talks, as Nacho, RJ, and Daan explore the modern watches most likely to stand the test of time. Hindsight may be 20/20, but spotting tomorrow’s icons today takes a mix of intuiti...
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The pace of new watch releases has never been faster. Every week seems to bring a fresh wave of models vying for our attention. We're certainly not complaining—but it does make us curious: which of today’s timepieces might one day become future classics? That’s the question at the heart of today’s episode of Fratello Talks, as Nacho, RJ, and Daan explore the modern watches most likely to stand the test of time. Hindsight may be 20/20, but spotting tomorrow’s icons today takes a mix of intuiti...
Fratello Talks: Does Storytelling Still Sell Watches?
Fratello.com
38 minutes
3 months ago
Fratello Talks: Does Storytelling Still Sell Watches?
This week, on Fratello Talks, RJ, Thomas, and Nacho are taking on a topic that’s as old as the watch industry itself: storytelling. For decades, brands have built emotional bridges to their customers with tales of adventure, endurance, and achievement. Think of the watches strapped to astronauts on lunar missions, divers exploring the ocean’s depths, or pilots navigating across continents. These stories transformed watches from mere tools into symbols of aspiration and identity. But the lands...
Fratello.com
The pace of new watch releases has never been faster. Every week seems to bring a fresh wave of models vying for our attention. We're certainly not complaining—but it does make us curious: which of today’s timepieces might one day become future classics? That’s the question at the heart of today’s episode of Fratello Talks, as Nacho, RJ, and Daan explore the modern watches most likely to stand the test of time. Hindsight may be 20/20, but spotting tomorrow’s icons today takes a mix of intuiti...
