For help evaluating franchises, reach out: https://www.frandawgs.com/buy-a-franchise    For multi-unit owners considering selling their locations: https://www.fdcapitalgroup.com/    Jon Benson’s journey into franchising wasn’t traditional. After scaling a Utah startup from $20M to $450M in sales, and later launching a COVID testing lab that served thousands of people a day, Jon stumbled across GameDay Men’s Health on LinkedIn. Within weeks, he went from curious prospect to signing a five-territory deal in one of the fastest-growing franchises of all time. In this episode, Jon shares: How his early startup and healthcare experiences prepared him for the complex operations of a medical franchise. Why GameDay’s simplified “one-hour testosterone optimization” model is a breakthrough compared to traditional healthcare. The financing and deal structure he used to secure five territories — and why he approached it like a venture deal. What it really takes to open and operate a GameDay clinic: site selection, buildout, staffing, and customer acquisition. The emotional stories of patients whose lives were transformed — including one man who told Jon, “You saved my life”. His exit strategy, what makes franchising attractive to him, and whether he’ll expand into other brands in the future. This is a deep dive into how a first-time franchisee can leverage entrepreneurial experience to thrive in one of the fastest-selling franchises in history.