Dr. Kathy Gosser, Yum! Center for Global Franchise Excellence at the University of Louisville
119 episodes
4 days ago
FranchiseU! is your inside track to the franchise world—whether you’re a franchisee, franchisor, investor, entrepreneur, corporate exec, or just franchise-curious. Hosted by Dr. Kathy Gosser, a leading voice in franchise education, the podcast features insightful interviews with industry pros and rising stars, from franchise owners to C-suite leaders, support specialists, scholars, and students.
Each episode dives into real stories, lessons learned, and strategies that shape the franchise industry. Dr. Gosser brings her expertise and energy to every conversation, unpacking key takeaways and offering personal insights that connect the dots between theory and practice. It’s part conversation, part classroom, and all about helping you understand and thrive in franchising.
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FranchiseU! is your inside track to the franchise world—whether you’re a franchisee, franchisor, investor, entrepreneur, corporate exec, or just franchise-curious. Hosted by Dr. Kathy Gosser, a leading voice in franchise education, the podcast features insightful interviews with industry pros and rising stars, from franchise owners to C-suite leaders, support specialists, scholars, and students.
Each episode dives into real stories, lessons learned, and strategies that shape the franchise industry. Dr. Gosser brings her expertise and energy to every conversation, unpacking key takeaways and offering personal insights that connect the dots between theory and practice. It’s part conversation, part classroom, and all about helping you understand and thrive in franchising.
Harnessing Geofencing for Franchise Success: Insights from Ernesto Cullari and Barbara Wardell with the Cullari and Wardell Ad Agency
FranchiseU!
40 minutes 51 seconds
6 months ago
Harnessing Geofencing for Franchise Success: Insights from Ernesto Cullari and Barbara Wardell with the Cullari and Wardell Ad Agency
I'm not the techiest person around. And so when I was approached to talk to a couple of folks about geofencing, I thought, geo what? So I had to take a look, find out what it was, but then it fascinated me, and it is a way for a small franchise to really maximize their foot traffic. So in this episode of FranchiseU!, I talk with Ernesto Cullari and Barbara Wardell, who've come up with an incredible concept. In this episode of FranchiseU!, I ask Ernesto and Barbara to share their initial curiosity and subsequent fascination with geofencing. They discuss how this technology can help small franchises increase their foot traffic and more. This conversation has some very innovative uses of the geofencing concept. Topics discussed include:1. Understanding Geofencing2. Benefits of Geofencing include:* Increased Foot Traffic* Targeted Marketing* Enhanced Customer Engagement3. How to embrace Geofencing4. Learn more at the Cullari and Wardell Ad Agency (https://cullarimedia.com/) WebsiteErnesto Cullari is a multifaceted creative professional writer, commercial photographer, director, and Co-founder and CMO; renowned for pioneering GPS-based, location-based advertising. With expertise in content creation, digital advertising, and marketing strategy, he has worked with a wide range of high-profile brands and personalities. He was a regular on-air contributor and producer for The Financial Quarterback™ and has an extensive background in the music industry, having led artist development for Grammy-winning KNS Productions. A published songwriter and columnist, Cullari’s writing has appeared on Fox News and in triCityNews. In 2012, he ran for U.S. Congress as a GOP candidate in Monmouth County. Follow Ernesto Cullari (https://www.linkedin.com/in/ernestocullari/) on LinkedIn Barbara Wardell is a seasoned marketing and ad professional who left behind a very successful career in the specialty medicine world to become a disruptor on behalf of small businesses. She has a focused and competitive mindset she uses to guide, Cullari & Wardell (https://cullarimedia.com/), a geofencing ad agency. Wardell focuses on what makes her clients strong and their competition weak. She then uses GPS location data to match would-be customers to her client’s strengths, thereby best positioning her clients for success. The measurable results in terms of increased foot traffic and online conversations are game-changing. Beyond her professional pursuits, Wardell is a proud mother of two outstanding young men, balancing her role as a dedicated businesswoman with a passion for enjoying life to the fullest and spending quality time with family and friends. Follow Barbara Wardell (https://www.instagram.com/barbarawardell/) on Instagram.Don’t miss out on all things FranchiseU!:Website: FranchiseU! (https://business.louisville.edu/learnmore/franchiseu/)Instagram: @franchiseu_podcast (https://www.instagram.com/franchiseu_podcast/)Facebook: @FranchiseU Podcast (https://www.facebook.com/profile.php?id=61568459969743)Twitter:
FranchiseU!
FranchiseU! is your inside track to the franchise world—whether you’re a franchisee, franchisor, investor, entrepreneur, corporate exec, or just franchise-curious. Hosted by Dr. Kathy Gosser, a leading voice in franchise education, the podcast features insightful interviews with industry pros and rising stars, from franchise owners to C-suite leaders, support specialists, scholars, and students.
Each episode dives into real stories, lessons learned, and strategies that shape the franchise industry. Dr. Gosser brings her expertise and energy to every conversation, unpacking key takeaways and offering personal insights that connect the dots between theory and practice. It’s part conversation, part classroom, and all about helping you understand and thrive in franchising.
