When most people think of franchising, they picture burgers, coffee, or car washes. But Joshua Tree Experts proves there’s massive opportunity hiding in your own backyard — literally. In this episode, Wes Barefoot sits down with Josh Malik, Founder and CEO of Joshua Tree Experts, to talk about how he built a high-growth, multi-service franchise brand around tree care, lawn care, and pest control. Josh started as a climber and crew leader, working his way up from the bottom of the industry to owning one of the most respected tree-preservation brands in the U.S. He shares how focusing on preservation over removal created recurring revenue, loyal clients, and a brand with deep roots. 🌳 You’ll learn: -Why tree preservation beats removal for long-term value -How to scale from one service line to three without confusing customers -The psychology behind pricing, upsells, and customer trust -How Joshua Tree Experts recruits and trains top arborists -The smart way to franchise an equipment-heavy business -What kind of entrepreneurs thrive in this “three-in-one” model This episode is packed with insights on branding, leadership, and building culture in blue-collar industries that are anything but boring. 👉 Learn more about Franchise Unfiltered:FranchiseUnfiltered.com 👉 Explore franchise opportunities with Wes: PathToFreedom.com 👉 Discover Joshua Tree Experts: JoshuaTreeExperts.com   7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising Want help finding the right franchise? Book a free strategy call with Wes: https://calendly.com/wes-barefoot/introcallwithwes Connect with Wes: Instagram: https://www.instagram.com/path2frdm/ Facebook: https://www.facebook.com/path2frdm LinkedIn: https://www.linkedin.com/in/wesleybarefoot/ #Franchising #Entrepreneurship #Success