Episode 3: The Only Expensive Video Is One That Doesn’t Convert (with Tim Beanland from Video Authority)
Forget flashy drone shots and corporate polish—your best marketing asset might be sitting on a USB or lost in a podcast episode.
In this episode, Joel chats with Tim Beanland, founder of Video Authority, about:
Why raw video builds more trust than slick production
The moment Tim got paid $200 for a podcast clip, and turned it into a business
How franchise brands can stop wasting money on “branding” and start creating content that actually sells
What makes a good hook in short form—and why most brands bury their best moments
How to convince reluctant CEOs to back a long-term video strategy
Connect with Tim here - https://www.linkedin.com/in/tbeanland/
Timestamps
[00:01:00] – Tim shares the origin story: from podcast hobby to paid content
[00:04:30] – What makes video “expensive”—and why most brand content fails
[00:06:00] – AI’s impact on high-end production and why it makes authenticity more valuable
[00:09:00] – Long-form vs. short-form: why both matter in franchise recruitment
[00:11:30] – Real data: a franchisee who watched 1,500+ videos before joining
[00:13:00] – Using LinkedIn for discovery and trust-building
[00:15:00] – Why “only 200 views” is actually 200 opportunities
[00:17:00] – Convincing decision-makers to invest in long-term content
[00:20:00] – Personal brands vs. company accounts in franchise growth
[00:24:00] – The secret to finding great short-form hooks inside your conversations
[00:26:00] – Why the first frame matters more than the first second