In this episode of the Franchise Marketer Podcast, I, Joel Kleber, CMO of Australia's largest franchise, The Jim's Group, dive into the concept of Franchisee-Generated Content (FGC).

I discuss effective strategies for leveraging FGC, including offering incentives, providing training, minimising barriers, and offering editing services.

I share real-world examples from The Jim's Group, showcasing how FGC can significantly enhance engagement and reach.

Tune in to discover how empowering franchisees with the tools and freedom to create content can revolutionise your franchise's marketing efforts.

Grab my Franchise Growth Playbook.