Want to master short-form content and dominate social search? In this episode, I sit down with Melissa Laurie, founder of Oystery Media and Asia’s leading expert in short-form video strategy.
Melissa has helped brands like Luxury Escapes, RMIT, Hilton, and 3M grow their presence on TikTok, Instagram Reels, and YouTube Shorts — and today, she’s here to help you do the same.
What social search is (and why Google is finally taking it seriously)
Why TikTok’s interest-based algorithm levels the playing field for small brands
The power of employee-generated content (EGC) and franchisee-generated content (FGC)
How to optimise short-form video for discoverability on TikTok, Google, and Instagram
What most marketers get wrong about ROI and content performance
How to recruit franchisees with content instead of cold ads
If you’re in franchising, marketing, or just trying to grow your brand online, this episode is packed with real tactics you can use right away.
🌐 Website: oysterymedia.com
📱 TikTok: @melissalaurie
💼 LinkedIn: Melissa Laurie
🎙 Hosted by Joel Kleber, CMO of Jim’s Group and Australia’s leading franchise content marketer.