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Franchise Marketer
Joel Kleber
14 episodes
5 days ago
The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.
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Marketing
Business
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All content for Franchise Marketer is the property of Joel Kleber and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.
Show more...
Marketing
Business
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How to get a Google Knowledge Panel and why it matters in 2025?
Franchise Marketer
13 minutes 13 seconds
5 months ago
How to get a Google Knowledge Panel and why it matters in 2025?

I'm Joel Kleber, host of the Franchise Marketer Podcast.

In this solo episode, I break down how franchisors, founders, and marketers can build authority online and trigger a Google Knowledge Panel.

You’ll learn:

  • Why being “Googlable” builds trust

  • How I got my own Knowledge Panel

  • Simple steps: buy your domain, build a website, align your social profiles

  • Use podcasts, blogs, and even a 22-page book to boost visibility

  • Claim your panel when it appears

Franchise buyers will Google you—this episode shows you how to shape what they find.


📚 DOWNLOAD MY FREE FRANCHISE GROWTH PLAYBOOK: https://franchisemarketer.beehiiv.com/

🌐 VISIT MY WEBSITE: https://joelkleber.com/


Franchise Marketer
The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.