Glen Walford on Why Franchise Marketing Needs to Change

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Franchise Marketer

Joel Kleber

14 episodes

5 days ago

The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.

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All content for Franchise Marketer is the property of Joel Kleber and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Glen Walford on Why Franchise Marketing Needs to Change—Fast

Franchise Marketer

1 hour 18 minutes

6 months ago

Glen Walford on Why Franchise Marketing Needs to Change—Fast

In the debut episode of the Franchise Marketer Podcast, I interview Glenn Walford, a veteran in franchising in Australia.

Glen shares his journey from the military to franchising, discusses founding FranchiseBuyer.com.au, and emphasises the importance of video content in modern franchise marketing.

The conversation touches on the challenges of shifting from traditional to digital marketing, the rise of founder-led marketing, and the role of franchisee-generated content.

Glenn also introduces the Franchise Business Hub, a space designed for franchise executives to collaborate and leverage content for growth.

The episode concludes with practical advice on video content strategy and engaging franchisees in content creation.

Timestamps 00:00 Introduction to the Franchise Marketer Podcast

00:42 Glen's Journey in Franchising

00:56 The Shift to Digital Marketing

01:44 The Importance of Video Content

04:09 Challenges in Franchise Marketing

08:18 Actionable Advice for Franchise Brands

08:42 The Power of Consistent Content Creation

22:31 Integrating Video into Marketing Strategies

28:49 Founder-Led Marketing and LinkedIn

37:38 Content Distribution and Amplification

40:09 Engaging Video Styles for Short-Form Content

40:42 The Rise of Personal, In-Your-Face Content

42:08 Consistency and Long-Term Content Strategies

42:57 Founder-Led Marketing and Its Impact

44:28 The Importance of Authenticity in Marketing

48:27 American vs. Australian Franchise Content

51:37 Challenges and Strategies in Franchise Content Creation

01:02:51 Encouraging Franchisee-Generated Content

01:13:33 Franchise Business Hub and Future Plans📚 DOWNLOAD MY FREE FRANCHISE GROWTH PLAYBOOK: https://franchisemarketer.beehiiv.com/

🌐 VISIT MY WEBSITE: https://joelkleber.com/

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Learn more about my story from foster care to CMO of Australia's largest franchise here: https://joelkleber.com/about