PESO: Paid Earned Shared and Owned Media with Gini Dietrich

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Franchise Freaks

Jack Monson

24 episodes

2 months ago

Franchise Freaks began as a playful moniker within our agency's team, celebrating our mutual passion for Entrepreneurs and Small Business Owners. We've successfully boosted numerous franchise brands that stumped other marketing agencies. Our "Franchise Freaks" community has expanded to include clients and industry pals, and we're thrilled to invite them to join us on this podcast to dish out top-notch marketing wisdom for franchise brands!

All content for Franchise Freaks is the property of Jack Monson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

PESO: Paid Earned Shared and Owned Media with Gini Dietrich

Franchise Freaks

15 minutes 13 seconds

5 months ago

PESO: Paid Earned Shared and Owned Media with Gini Dietrich

Gini Dietrich joins the podcast with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies.

• Breaking down the silos between these essential media types
• Pairing 2 elements of PESO to get rolling
• The future of the model

Join us over on the Social Geek podcast for part 1 of our conversation available now.

Special Guest: Gini Dietrich.