Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders
Dave Hansen
150 episodes
4 days ago
Every franchise needs expert advice.
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.
Join franchising gurus to learn best practices in franchise sales, franchise software, franchise marketing, franchise operations, and even motivation and franchisee relationship management.
We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.
This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.
We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Every franchise needs expert advice.
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.
Join franchising gurus to learn best practices in franchise sales, franchise software, franchise marketing, franchise operations, and even motivation and franchisee relationship management.
We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.
This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.
We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.
From Panic to Purchase: Mastering Fear & Building Confidence in FranDev
Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders
38 minutes
3 months ago
From Panic to Purchase: Mastering Fear & Building Confidence in FranDev
The Advisory Board Podcast
Big thanks to our episode sponsor, ClientTether, for making today’s conversation possible.
This week, Dave Hansen welcomes his friend (and occasional karaoke co-star) Jim Stapleton, VP of Franchise Development at Caring Transitions—the largest senior relocation and household goods resale franchise. With 30 years in sales, six years in franchise development, and a knack for doubling system size, Jim blends performance, psychology, and just enough musical theater flair to keep audiences hooked.
The conversation dives deep into one of the most powerful forces in sales—fear—and how it affects both franchise buyers and salespeople. Jim unpacks the primal origins of fear, its clash with logic, and why love is just as influential in decision-making. Using analogies from high dives, Bob Ross paintings, and even piles of laundry mistaken for monsters, Jim explains how to guide candidates from hesitation to confident action.You’ll hear strategies for:
Spotting when fear is stalling a deal (hint: excuses and missed commitments are big tells).
“Feeding the dream and starving the fear” to keep momentum high.
Anticipating and addressing objections before they surface.
Leading with empathy (not sympathy) to move candidates forward.
Building trust through genuine enthusiasm and belief in your brand.
This is a masterclass in blending psychology, sales craft, and human connection to help people make life-changing franchise decisions—without pushing them into the deep end.
Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders
Every franchise needs expert advice.
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.
Join franchising gurus to learn best practices in franchise sales, franchise software, franchise marketing, franchise operations, and even motivation and franchisee relationship management.
We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.
This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.
We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.
