Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders
Dave Hansen
150 episodes
4 days ago
Every franchise needs expert advice.
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.
Join franchising gurus to learn best practices in franchise sales, franchise software, franchise marketing, franchise operations, and even motivation and franchisee relationship management.
We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.
This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.
We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.
All content for Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders is the property of Dave Hansen and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Every franchise needs expert advice.
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.
Join franchising gurus to learn best practices in franchise sales, franchise software, franchise marketing, franchise operations, and even motivation and franchisee relationship management.
We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.
This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.
We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.
Franchise Smarter: Systems, Tech, and the Royalty Revenue Mindset | Patti Rother
Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders
46 minutes
5 months ago
Franchise Smarter: Systems, Tech, and the Royalty Revenue Mindset | Patti Rother
Brought to you by our friends at ClientTether – making follow-up, automation, and sales acceleration easier than ever. Thanks for sponsoring today’s episode!
In this jam-packed episode of The Advisory Board Podcast, host Dave Hansen welcomes the one and only Patti Rother—franchise development powerhouse, operator-at-heart, and founder of Root and Rise Franchise Development. With 18+ years of experience across brands like Panera, Blink Fitness, Scent Hound, and Garbanzo, Patti is redefining how smart brands scale—efficiently and sustainably.
🚫 Scaling Gone Wrong: The Pitfalls Patti kicks things off by challenging the default mindset of "sell more units = scale." Instead, she advocates for intentional growth, built on robust operations, regional focus, and financial foresight. Her message? If your support systems aren't in place, you're not scaling—you're bloating.
She warns against: Relying on franchise sales to fund ops (red flag 🚩).
High sold-not-open ratios, which kill validation.
Skipping backend readiness just to chase growth metrics.
Signing franchisees who aren’t fit to operate—or worse, never open.
⚙️ Build the Machine Before You Run It Patti lays out a better path: build for where you're going, not where you are. From real estate to tech stack to operations playbooks, think 30-units ahead—even if you’re only at 3. Her mantra: “Happy, open, profitable franchisees solve everything.” It’s the kind of advice you wish more brands followed.
💡 Tech & AI: The Silent Workhorse As a self-professed "tech nerd" with AI developers on speed dial, Patti shares how automation, workflows, and smart CRMs can multiply your team without hiring. Use automation to follow up with value—not just “checking in.”
Curate the discovery process for candidates with intentional content.
Stop letting six-figure video assets collect dust—use them to tell your story.
Franchise ops? Same playbook: Create SOPs, organize them smartly in Google Drive first, then migrate to LMS later.
Use Looms, avatars, and mass video to teach, support, and engage.
Build for training, not just telling.
🧠 The Patti Mindset: People First, Always Underneath it all, Patti’s heart is in operations. She believes in making systems serve humans—not the other way around. Give people bandwidth, and you unlock innovation. Burn them out, and you lose your best asset.
From chasing the no in FranDev to regional rings of growth to royalty self-sufficiency as the true north, Patti drops a masterclass in thoughtful franchising—with just the right mix of experience, wit, and tough love.
🎧 Listen now and learn how to grow your brand without breaking it—courtesy of one of the most trusted minds in the franchise space.
📍 Find Patti on LinkedIn (Patti Rother) or at franchise.dev to connect or collaborate. And don’t forget to check out our sponsor ClientTether—for those who want their follow-up to actually follow through.
Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders
Every franchise needs expert advice.
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.
Join franchising gurus to learn best practices in franchise sales, franchise software, franchise marketing, franchise operations, and even motivation and franchisee relationship management.
We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.
This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.
We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.
