FRAME – a podcast dedicated to the art of knowing people.
Hosted by Andrew Lewis, Managing Director at TRA – The Research Agency, FRAME explores some of the latest findings from the world of market research.
Each episode features thought leaders representing different human science disciplines. By layering their unique perspectives, Andrew searches for new truths in the data. The uncommon truths.
Hosted on Acast. See acast.com/privacy for more information.
FRAME – a podcast dedicated to the art of knowing people.
Hosted by Andrew Lewis, Managing Director at TRA – The Research Agency, FRAME explores some of the latest findings from the world of market research.
Each episode features thought leaders representing different human science disciplines. By layering their unique perspectives, Andrew searches for new truths in the data. The uncommon truths.
Hosted on Acast. See acast.com/privacy for more information.
Connection is a hard-wired, universal feeling. It’s an innately human experience, driven by evolution. Connection enables us to live together, to communicate with each other and to express our ourselves. It impacts every aspect of our lives.
For brands and organisations, connection is a way of building long-term relationships with audiences. It fosters trust, emotional connection, affinity and retention.
So how well are brands doing? Recent research by TRA found an opportunity for brands in every industry to build deepen connections with people.
To unpack the findings, Andrew is joined by Laura Mulcahy, Head of Cultural Practice – TRA and Carl Sarney, Head of Strategy – TRA, who were both involved in conducting the research.
Explore more of the research at: theresearchagency.com/connection
Hosted on Acast. See acast.com/privacy for more information.