Carmen Cedeño is the Senior Director of Demand-Gen at Alma, a fast-growing mental health care startup. Carmen shares insightful details about Alma's operations from the 'crawl, walk, run' philosophy they maintain, forecasting for the future, managing budgets, and the importance of building solid business foundations. In this episode, learn how Carmen spearheaded the marketing team's growth at Alma, how they were able to raise $4 million in attributable revenue and how everything becomes easier with a good team. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow Carmen: Linkedin: https://www.linkedin.com/in/ccedeno21/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 1:50 Growth of Alma 4:47 What Is Unhiring? 7:26 Importance of Specialists 11:45 How To Grow Alongside A Company 14:10 Marketing Risks 17:30 Utilising New Tech 22:10 How To Get A Marketing Budget 29:56 Smart Event Strategy 33:03 $4 Million In Revenue 37:30 Mentors and Sponsors 45:00 Thinking Differently About Marketing 47:40 Lesson & Advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode