Startup Marketing Lessons | Ben Pollack - Head of Marketing at Parabola

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Frame Breakers

Jason Lalk

11 episodes

1 day ago

Candid stories from world class marketing leaders. We speak with CMOs, VPs, and founders who have built successful marketing teams. We talk about what works, what doesn't, and examples of everything. Frame Breakers is a podcast and newsletter by Remote Growth Partners -- the company that builds the offshore teams for top startups and marketing agencies.

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Business

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All content for Frame Breakers is the property of Jason Lalk and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Startup Marketing Lessons | Ben Pollack - Head of Marketing at Parabola

Frame Breakers

49 minutes 51 seconds

1 year ago

Startup Marketing Lessons | Ben Pollack - Head of Marketing at Parabola

Ben Pollack is the Head of Marketing at Parabola and GTM, Expert in Residence at First Round Capital.

Ben talks about why he chose to join Parabola, his playbooks for startup marketing, and what has been working (and not working) for his team.

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We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe

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Follow Ben:

Linkedin: ⁠https://www.linkedin.com/in/ben-polla...⁠

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Follow Jason:

Linkedin: ⁠https://www.linkedin.com/in/jasonlalk/⁠

Twitter/X: ⁠https://twitter.com/jlalk⁠

TikTok: ⁠https://www.tiktok.com/@jasonstartups⁠

YouTube: @remotegrowthpartners

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Timestamps: 00:00 Intro 3:20 Startup Marketing Career Path 6:30 How to Grow as a Marketing Leader 12:50 Lessons to Lead a Marketing Team 15:08 Scrappy Ways to Grow Your Pipeline17:10 Paid Search Mistakes for Startups 20:15 Retention Marketing 25:15 How To Know If You're A Right Fit For A Role 28:04 LinkedIn Ads 32:50 LinkedIn Retargeting 35:50 Prioritized OKRs 45:30 Lesson & Advice