Owned Audiences for $1.1 Billion | Anthony Kennada

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Frame Breakers

Jason Lalk

11 episodes

1 day ago

Candid stories from world class marketing leaders. We speak with CMOs, VPs, and founders who have built successful marketing teams. We talk about what works, what doesn't, and examples of everything. Frame Breakers is a podcast and newsletter by Remote Growth Partners -- the company that builds the offshore teams for top startups and marketing agencies.

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All content for Frame Breakers is the property of Jason Lalk and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Owned Audiences for $1.1 Billion | Anthony Kennada - CEO of Audience Plus [Ep. 8]

Frame Breakers

55 minutes 48 seconds

1 year ago

Owned Audiences for $1.1 Billion | Anthony Kennada - CEO of Audience Plus [Ep. 8]

Anthony Kennada is the CEO of AudiencePlus, an owned-media platform taking the world by storm. Learn the art of building direct connections with your audience as Anthony shares his expertise. In this episode, learn how to create direct connections with your audience through consistent content, authentic relationships, and customer-focused strategies. Whether you're a marketer or a business enthusiast, this episode is packed with actionable insights. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow Anthony: Linkedin: https://www.linkedin.com/in/akennada Twitter/X: https://twitter.com/akennada Instagram: https://www.instagram.com/akennada/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 00:40 What is Audience Plus 03:23 The Role of Thought Leadership in Business Growth 05:01 The Power of Building a Trusted Audience 07:13 Successful Client Stories: Lavender 09:40 Emotional Levers in Marketing 10:33 The Importance of Owning Your Media 13:31 Overcoming Objections in Marketing 18:46 Building an Owned Audience: A Case Study 23:07 The Challenges of Content Production 27:00 Planning and Executing an Event 28:32 Justifying Investment in New Software 29:36 Planning for the Future 34:46 The Decision to Leave a Company and Start a New Venture 36:17 The Impact of Company Valuation on Business Decisions 37:52 The Importance of Building the Right Team 39:51 The Challenges and Rewards of Entrepreneurship 46:28 The Role of Personal Relationships in Business Success 50:21 The Importance of Work-Life Balance and Mental Health 52:38 The Golden Rule of Email and Business Communication Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #audienceplus #anthonykennada #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode