Mastering The Buyer Persona: David Aronica - Head of Growth Marketing at Yellowbrick [Ep.5]

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Frame Breakers

Jason Lalk

11 episodes

1 day ago

Candid stories from world class marketing leaders. We speak with CMOs, VPs, and founders who have built successful marketing teams. We talk about what works, what doesn't, and examples of everything. Frame Breakers is a podcast and newsletter by Remote Growth Partners -- the company that builds the offshore teams for top startups and marketing agencies.

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Mastering The Buyer Persona: David Aronica - Head of Growth Marketing at Yellowbrick [Ep.5]

Frame Breakers

51 minutes 28 seconds

2 years ago

Mastering The Buyer Persona: David Aronica - Head of Growth Marketing at Yellowbrick [Ep.5]

David Aronica is the Head of Growth Marketing at YellowBrick, a super successful Series-C company. In this episode, David takes you through the nitty-gritty of tailoring your message to the right audience. If you're looking to elevate your marketing game, this episode is a must-watch. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow David: Linkedin: https://www.linkedin.com/in/davidaronica/ Twitter: https://twitter.com/aronicad --------- Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 1:30 Getting An Edge In Marketing 3:10 The Buyer Persona 6:30 An Optimized Team Breakdown 8:00 The Buyer Persona Breakdown 13:18 The Buyer Persona Roles 15:19 A Product Marketer's Responsibilities 17:10 YellowBrick Priorities For 2023 19:30 Best Marketing Money Spent 23:00 Figuring Out Task Delegation 27:10 Board Meetings As A Marketing Representative 33:40 Preparing For Sales Through Roleplaying 38:15 David's Professional Circle 41:30 The Importance Of A Good Manager 43:10 Lesson & Advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode