Marketing To Gen Z: Harley Block

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Frame Breakers

Jason Lalk

11 episodes

1 day ago

Candid stories from world class marketing leaders. We speak with CMOs, VPs, and founders who have built successful marketing teams. We talk about what works, what doesn't, and examples of everything. Frame Breakers is a podcast and newsletter by Remote Growth Partners -- the company that builds the offshore teams for top startups and marketing agencies.

Marketing

Business

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All content for Frame Breakers is the property of Jason Lalk and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Marketing To Gen Z: Harley Block - CEO at IF7 [Ep.6 ]

Frame Breakers

55 minutes 50 seconds

1 year ago

Marketing To Gen Z: Harley Block - CEO at IF7 [Ep.6 ]

Harley Block is the CEO of IF7, a creative partnership agency working with giants like Starbucks, Spotify, and Coca-Cola on reaching Gen Z. In this episode, you'll learn how to navigate the challenges of reaching Gen Z and gain valuable marketing tips from a true expert who has been doing this for years. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow Harley: Linkedin: https://www.linkedin.com/in/harleyblock Instagram: https://www.instagram.com/block23 --------- Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 00:45 IF7 Explained 6:30 How The IF7 Model Works 12:15 How A Small Team Works Efficiently 13:40 Ad Integration In Video Games (Roblox) 22:37 Deep Integration Model For Media 29:00 How To Build Business Relationships 33:40 Cracking The Gen-Z Code 41:37 Understanding Trends on TikTok 50:10 Challenges Faced In IF7 54:10 Lesson & Advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode