Marketing for B2B Startups | MJ Smith - CMO at CoLab Software [Ep. 10]

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Frame Breakers

Jason Lalk

11 episodes

1 day ago

Candid stories from world class marketing leaders. We speak with CMOs, VPs, and founders who have built successful marketing teams. We talk about what works, what doesn't, and examples of everything. Frame Breakers is a podcast and newsletter by Remote Growth Partners -- the company that builds the offshore teams for top startups and marketing agencies.

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Marketing

Business

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Marketing for B2B Startups | MJ Smith - CMO at CoLab Software [Ep. 10]

Frame Breakers

50 minutes 51 seconds

1 year ago

Marketing for B2B Startups | MJ Smith - CMO at CoLab Software [Ep. 10]

In this episode, we get inside the world of startup marketing with MJ Smith, the CMO at CoLab Software. Discover how she's propelled CoLab's exponential growth, all while maintaining a massive Linkedin audience. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow MJ: Linkedin: https://www.linkedin.com/in/mjpsmith/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter/X: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 2:05 Impactful Roles In Startups 5:00 How To Lead A Marketing Team 12:35 How To Write Effectively For Linkedin 18:51 Paid Social And Conferences 24:31 Breakout Creative 27:00 How To Utilize Events 31:50 Marketing Experiments To Consider 38:07 Best ABM Practices 40:40 Mistakes Early Stage Marketing Organizations Make 44:02 Managing SDRs 47:30 Lesson & Advice ____ Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode