Is the CEO A Jerk? - Andrea Kayal: CRO at Help Scout [Ep.3]

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Frame Breakers

Jason Lalk

11 episodes

1 day ago

Candid stories from world class marketing leaders. We speak with CMOs, VPs, and founders who have built successful marketing teams. We talk about what works, what doesn't, and examples of everything. Frame Breakers is a podcast and newsletter by Remote Growth Partners -- the company that builds the offshore teams for top startups and marketing agencies.

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Is the CEO A Jerk? - Andrea Kayal: CRO at Help Scout [Ep.3]

Frame Breakers

47 minutes 23 seconds

2 years ago

Is the CEO A Jerk? - Andrea Kayal: CRO at Help Scout [Ep.3]

Andrea Kayal is the CRO at HelpScout (Series B) and previously led revenue and marketing teams at startups backed by tier 1 VCs like Greylock, Openview, Vista, First Round, Index Ventures. In this episode, she covers how to became a CMO, how to pick company to work at, and how to plan for a board meeting. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe _____ Follow Andrea: https://www.linkedin.com/in/andreakayal/ _____ Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 1:17 How various roles help become a CRO 2:40 Differences between PE-backed and VC-backed companies 6:35 The jump to C-level 8:25 CMO School insights 11:20 Evaluating employment opportunities 16:20 What to look out for in companies 18:57 The importance of pipeline generation 21:10 The transition to CMO to CRO 24:07 Aligning Sales & Marketing 26:44 Advice for company founders 30:42 How to plan company quarters 34:34 Viability of executing strategies 37:00 Board meeting insights 40:15 Best marketing money to spend 45:04 Andrea's 5 year plan 46:14 Lesson and advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #MarketingMax #GrowthDaily #GoogleAdsHack #MarketingAgencyEvaluation #B2BNewsletters #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode