How Marketing Can Prevent Churn | Kacyn Goranson [Ep. 7]

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Frame Breakers

Jason Lalk

11 episodes

1 day ago

Candid stories from world class marketing leaders. We speak with CMOs, VPs, and founders who have built successful marketing teams. We talk about what works, what doesn't, and examples of everything. Frame Breakers is a podcast and newsletter by Remote Growth Partners -- the company that builds the offshore teams for top startups and marketing agencies.

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Marketing

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How Marketing Can Prevent Churn | Kacyn Goranson [Ep. 7]

Frame Breakers

56 minutes 50 seconds

1 year ago

How Marketing Can Prevent Churn | Kacyn Goranson [Ep. 7]

Kacyn Goranson is the Head of Marketing at Worksuite. A world-class freelancer management platform used by over 350k+ people. In this episode, we explore strategies for creating teams tailored to any stage of the company. Kacyn's insights offer valuable guidance for businesses at any stage of growth. --------- We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe --------- Follow Kacyn: Linkedin: https://www.linkedin.com/in/kacyngoranson/ Twitter/X: https://twitter.com/KacynG --------- Follow Jason: Linkedin: https://www.linkedin.com/in/jasonlalk/ Twitter: https://twitter.com/jlalk TikTok: https://www.tiktok.com/@jasonstartups YouTube: @remotegrowthpartners --------- Timestamps: 00:00 Intro 2:40 Work As A Startup Advisor 4:42 Tips For Marketing Hires 8:05 What Is Data Visibility For Marketing Leadership 12:45 What Are ROI Goals For Creatives 17:15 How To Build Agile Marketing Orgs 23:40 How Marketing Can Prevent Customer Churn 30:50 Aligning Sales & Marketing 38:32 Problems Between Sales & Marketing 40:00 Best Money Spent On Marketing 42:54 Scrappy Marketing Techniques 45:34 Kacyn's Journey Into Marketing 50:27 Building A Great Professional Circle 52:19 Kacyn's Ideal Day 54:37 Lesson & Advice Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode