About the Guest:

 In this episode, Stephen talks with Alex Virden. Alex is a seasoned fractional marketing leader based in Baltimore, Maryland. With over 12 years of experience across B2B and B2C sectors, she specializes in product marketing and storytelling. She's also the founder of Twin Thrift Vintage, where she sells curated vintage glassware.

Alex and Stephen discuss:

• "Zero Ego, All Hustle" Philosophy
  Alex shares how she developed a collaborative, no-ego approach to working with cross-functional teams and why ego-driven environments are a red flag for her.
• Why She Went Fractional
  Burnout and toxic workplace culture were driving forces behind her shift to fractional work—plus the freedom to choose values-aligned clients.
• The Challenge of Self-Promotion
  Even experienced marketers struggle to market themselves. Alex opens up about imposter syndrome and getting outside help to build her personal brand.
• Storytelling That Connects
  Messaging isn’t just about buzzwords—it’s about real customer conversations, internal alignment, and emotional resonance.
• The “Armchair Therapist” Role
  Being a fractional leader often means facilitating alignment between teams, coaching clients through internal friction, and creating belief in a shared message.

Resources and Links:

Website: https://alexandravirden.com/
Linkedin: https://www.linkedin.com/in/alexvirden/