Indi Young is a solution strategist who uses purpose-focused qualitative data science.
She created her method over a 30-year span, and teaches that method in courses, coaching, workshops, books, talks, and through working with teams on research studies.
She was one of the founders of Adaptive Path, the pioneering UX consultancy. Indi has written three books, Time to Listen, Practical Empathy and Mental Models. She is at work on another book in the series called Toward Variety — which covers thinking styles.
Indi’s method is focused on people, not users.
She pioneered opportunity maps, which are mental model diagrams of people’s approach to a purpose aligned with the support a solution provides–or doesn’t.
In this episode of Fractional, we talk about how to conduct listening sessions, how to practice rapt attention, and how to unpack interior cognition to influence business and product strategy.