In this episode of Foundry Talks, the co-founders of⁠ The Travel Foundry⁠ discuss the evolving landscape of travel and hospitality marketing. They emphasize the importance of agility, authenticity, and a deep understanding of guests as essential elements for success. The conversation covers personal journeys into the industry, the need to break traditional agency models, and the significance of understanding client needs. They also address common challenges such as seasonality, enhancing guest experiences, and creating value beyond just pricing. The episode concludes with a focus on the importance of team alignment and communication in delivering a cohesive guest experience. In this conversation, the speakers discuss the importance of a cohesive brand strategy in the hospitality industry, emphasizing the need for collaboration among team members to achieve a unified vision. They explore the role of AI in enhancing guest experiences while stressing the irreplaceable value of human interaction. The discussion also covers the effectiveness of influencer marketing, comparing high-profile influencers to micro influencers, and concludes with a debate on the merits of digital marketing versus traditional advertising. Finally, they highlight successful brands that exemplify innovative marketing strategies.