In this episode of Foundry Talks, Rachel sits down with Christine Malfair, consultant, coach, and founder of Malfair Marketing. With a background as a hotel general manager, Christine has lived the reality of stretched teams and endless marketing shoulds. She now helps hotels cut through the noise with lean marketing strategies that focus on what truly works. Together they explore why OTA dependence costs more than just commission, how to turn first-time guests into loyal ones, simple ways to remove friction from the guest journey, and how hoteliers can find clarity and focus in an overwhelming landscape. If you have ever felt the pressure to do more with less, this conversation will give you a roadmap to smarter, more sustainable hotel marketing.