
In this episode of Foundry Talks, we sit down with Brooks Burgoon, head of post-production at Aether Films, to explore how thoughtful video storytelling can transform hospitality brands. Brooks shares his journey into filmmaking, offering a behind-the-scenes look at how passion, pre-production, and deep client collaboration come together to create content that resonates.
We dive into the power of food and beverage storytelling, the importance of repurposing content across platforms, and why aligning video strategy with brand values is essential for long-term impact. Brooks also unpacks current video trends, the role of curiosity in creative work, and how building trust behind the scenes can lead to better outcomes on screen.
Whether you're crafting a brand film or scaling visual content for social, this conversation is packed with real-world insight for marketers looking to elevate their video approach in travel and hospitality.