In this episode of Foundry Talks, host Rachel Stojanovski sits down with Dawn Seymour, Managing Partner at Katalyst PR, to explore the art and strategy behind hospitality-focused public relations. Dawn’s career began in the world of magazines, where she cut her teeth as an editor and producer before transitioning into PR. That foundation in journalism gave her a sharp eye for storytelling and a deep understanding of what makes a pitch truly stand out.

Dawn shares her journey from producing Surfing Magazine’s iconic swimsuit issues to launching campaigns for some of the most talked-about restaurants, hotels, and beverage brands in California. She discusses what hospitality brands often get wrong when it comes to PR, how to build meaningful media relationships in today’s fast-paced news cycle, and why authenticity and narrative matter more than flashy announcements.