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Foundry Talks
The Travel Foundry
20 episodes
5 days ago
Welcome to Foundry Talks, where we cut through the noise and rethink hospitality marketing. Brought to you by The Travel Foundry, this podcast challenges outdated strategies and delivers bold insights for industry leaders who want more than just the status quo. From brand storytelling to digital innovation, we break down complex ideas with clarity—no fluff, just real conversations that drive results. If you’re ready to rethink, refine, and reimagine the future of hospitality, you’re in the right place. Let’s build something that lasts.
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Marketing
Business
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All content for Foundry Talks is the property of The Travel Foundry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Foundry Talks, where we cut through the noise and rethink hospitality marketing. Brought to you by The Travel Foundry, this podcast challenges outdated strategies and delivers bold insights for industry leaders who want more than just the status quo. From brand storytelling to digital innovation, we break down complex ideas with clarity—no fluff, just real conversations that drive results. If you’re ready to rethink, refine, and reimagine the future of hospitality, you’re in the right place. Let’s build something that lasts.
Show more...
Marketing
Business
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Designing Events People Actually Remember
Foundry Talks
59 minutes 10 seconds
1 month ago
Designing Events People Actually Remember

In this episode of Foundry Talks, host Rachel Stojanovski chats with Santa Barbara veterans Kirsten VanBrunt (KVB) and Andra Escola about crafting luxury meetings, iconic weddings, and incentive trips that feel rooted in place. They unpack how human connection, early trust, and cross-department collaboration turn complex logistics into smooth execution, plus why great DMC partners are the key to transforming “on-property” agendas into Santa Barbara experiences.


KVB and Andra share a modern planner’s checklist, varied activities, easy-to-love amenities, and teams that can deliver under pressure, while explaining how properties can sell weddings visually with blank-canvas spaces and locally inspired welcome events. They also touch on AI as a fast ideation tool, post-COVID “last-minute” challenges, and the importance of timelines and team buy-in. It’s a crisp masterclass in turning logistics into lasting memories.

Foundry Talks
Welcome to Foundry Talks, where we cut through the noise and rethink hospitality marketing. Brought to you by The Travel Foundry, this podcast challenges outdated strategies and delivers bold insights for industry leaders who want more than just the status quo. From brand storytelling to digital innovation, we break down complex ideas with clarity—no fluff, just real conversations that drive results. If you’re ready to rethink, refine, and reimagine the future of hospitality, you’re in the right place. Let’s build something that lasts.